This is the companion podcast to B2B Wins Newsletter Issue #16.
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B2B Wins Podcast #16: Measuring Marketing Stuff
b2bwins.substack.com
B2B Wins Podcast #16: Measuring Marketing Stuff
It's not the measurements, it's the framework.
B2B Wins Podcast by Steve Zakur
The companion podcast to the B2B Wins newsletter. If you're too tired to read, I'll read it to you.
A sometimes serious and often not look at B2B.
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Stephen Zakur
B2B Wins Podcast #16: Measuring Marketing Stuff