B2B Wins Friday Reads: 2.10.23
5 Stories Worth Ready
Welcome to Friday reads. Below are five articles to help power your brain.
If you dig what you’re reading, remember to like, comment, and share!
The evolution of B2B marketing in 5 charts
I think one of these charts is BS. Specifically, the one that shows the investment in data. It states that “Marketers go all in on data” and then shows a market that is less than half the size of the Martech industry (chart 3) growing at 20% of the growth rate of Martech. Marketers are definitely not all in on data. That’s a problem for marketers.
Alphabet shares dive after Google AI chatbot Bard flubs answer in ad
So, I hate to say I was right, but I was right. Google is in real trouble. I suspected that they had a ChatGPT-like tech. They unveiled it this week. It was embarrassing. It was “Stock price loses $100 BILLION in value” embarrassing. We know that Chat tech is notoriously unreliable when it comes to things like facts. But this just highlights how off-brand this tech is for Google and how much of a threat it is for Google. Google is in a tough spot. Bing has just launched the beta of ChatGPT, allegedly GPT-4 powered, search engine. Join the waitlist. I suspect Bing’s star is rising. It could be Google’s Yahoo moment.
Completing the AI Puzzle: Adding logical validation and reasoning to LLMs
I love using ChatGPT for research writing and other work-related activities. The main problem is I always have to check its work because it is so unreliable when it comes to getting facts correct. It's a great idea generator but not so great at actually making its way into my workflow. Elemental Cognition has developed tech that not only gets things right but can show you how it came to the decision. That transparency is critical to being able to trust the tech.
CRM will need to do the heavy lifting in the post-cookie world
Short story: It’s the first-party data that will make or break your marketing and sales execution. You have this data, it’s in (or should be) in your CRM.
B2B Wins #17: Content Remains King
A recent survey by OneTrust and Chief Marketers found a couple of interesting things about B2B marketing priorities. Unsurprising was that content marketing remains a top priority. Somewhat surprising is that blogs are one of the most effective