B2B Wins Friday Reads: 1.26.23
5 Stories worth reading
Welcome to Friday reads. Below are five articles to help power your brain.
ChatGPT is 'not particularly innovative,' and 'nothing revolutionary', says Meta's chief AI scientist
"It's nothing revolutionary, although that's the way it's perceived in the public," said LeCun. "It's just that, you know, it's well put together, it's nicely done." That's the point. It's nicely done. I'm sure Google and Meta have awesome tech. But if you can't get it to market because of the Innovator's Dilemma then it doesn't matter. OpenAI and Microsoft will eat your lunch and your dessert too.
More than 60% of B2B marketers say martech stack is too complex
60% say the Martech stack is too complex. 70% are going to spend more on Martech this year. Is the answer to the complexity, more technology?
2023 Predictions: How data will change marketing in the new year
Yeah, I know. More predictions. That said, I thought this was a good list of things for B2B marketers to have top of mind. One of the things I’ve been thinking about is AI to help us clean, optimize, and manage data.
Almost the best search engine
Perplexity.ai is a search engine started by a few members of the ChatGPT team. This is an awesome user experience. I can search in natural language. Get an answer in natural language. Get links to source materials. It’s a Google killer. Except for one problem. It gets its facts wrong. It could not pass my Hobbes test. This tech is constantly getting better but it still suffers from not understanding facts. It only understands words.
B2B Wins Newsletter #15: Truth, Facts, & AI
Just to be clear, chat tech appears to be really smart. But it has no idea what it’s talking about. Literally.